The unique business technology needs of advertising and marketing agencies

Apr 15, 2019 11:12:00 AM / by Frontline, LLC posted in IT Consulting, IT Support, Advertising Agencies, Creative Agencies, IT Services, Marketing Agencies, IT Solutions, Business Technology


Consumer behavior has changed drastically in the wake of new and innovative technologies. People are now constantly on the go and almost always online. As the attention span of consumers continues to shorten, brands are having more difficulty getting noticed. To keep up with the times, advertising and marketing agencies are banking on technology more than ever as an integral part of their operations. But compared to other industries, their technology requirements are quite distinct.

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