Consumer behavior has changed drastically in the wake of new and innovative technologies. People are now constantly on the go and almost always online. As the attention span of consumers continues to shorten, brands are having more difficulty getting noticed. To keep up with the times, advertising and marketing agencies are banking on technology more than ever as an integral part of their operations. But compared to other industries, their technology requirements are quite distinct.
Today, digital information is the most sought-after commodity in the world. As such, hackers have made a full-time living trying to get their hands on it, while businesses fight a constant battle to keep their data under lock and key. It’s the crucial need to protect sensitive business data that necessitated the rise of the chief information officer (CIO) — one of the highest paid leadership positions in modern organizations.