5 social media marketing tips

Mar 12, 2018 1:00:32 PM / by Frontline, LLC posted in 2018march12socialmedia_a, customer relationship, Facebook, instagram, LinkedIn, Social Media, social media marketing, social media platform, Twitter, web presence

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Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good. Here are five tips on how to use your social media effectively.

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Facebook makes space for more relevant posts

Feb 12, 2018 1:00:45 PM / by Frontline, LLC posted in 2018february12socialmedia_a, advertisement, business, Facebook, reputation management, Social Media

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Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends and families.

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5 social media trends of 2018

Jan 8, 2018 1:00:35 PM / by Frontline, LLC posted in 2018january8socialmedia_a, artificial intelligence, augmented reality, Facebook, gen-z, influencer marketing, instagram, Social Media, Twitter

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To say that social media is a small part of our lives is an understatement. Platforms like Facebook, Instagram, Twitter, and Snapchat are now integrated into our lives like never before. But what’s next? Can social media’s involvement go any further? These upcoming trends certainly point toward it. Read on to learn more.

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Facebook Messenger: What’s New?

Dec 11, 2017 1:00:37 PM / by Frontline, LLC posted in 2017december11socialmedia_a, connectivity, customer chat, Facebook, facebook messenger, small businesses, Social Media

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Over 330 million consumers connected with small businesses via Facebook Messenger in 2017 alone, so it's evident that the ‘phone call’ era is coming to a close. Since consumers now want constant, immediate online connectivity with their local car dealership, pizza joint, and other local businesses, it is only fitting that Facebook Messenger’s latest feature grants consumers even more flexibility in how they contact their local business.

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How to create a Facebook ad that sells

Oct 11, 2017 1:00:13 PM / by Frontline, LLC posted in 2017october11social media_a, Facebook, online advertising, Social Media, social media advertising

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Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that's no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook.

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Four Facebook features for your business

Jul 10, 2017 1:00:53 PM / by Frontline, LLC posted in 2017july10socialmedia_a, customer, Facebook, insights, marketing, media, online, shop, smb, social, Social Media, strategies

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Facebook has numerous built-in features to help small- and medium-sized businesses thrive. But chances are that most business owners are taking advantage of only just a few. With Facebook’s audience reaching 1.8 billion users monthly, it’s vital for your business to leverage the right tools to enhance growth. Here are four features you should start using right away:

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The right social media platforms for SMBs

Feb 24, 2017 1:00:14 PM / by Frontline, LLC posted in 2017february24_socialmedia_a, Facebook, Google, instagram, media, platform, smb, snapchat, social, Social Media, yelp, youtube

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Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization. Instead, business owners should familiarize themselves with all the available options.

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Facebook’s group voice calling

Jan 10, 2017 1:00:18 PM / by Frontline, LLC posted in Facebook, facebook messaging, facebook messenger, Social Media, VoIP

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“What’s your Facebook name?” is not a question you’re often asked when someone needs your contact details. In the first place, Facebook messaging isn’t everyone’s voice call app of choice, especially for group conversations. As of now, Skype rules that arena, especially for business communications. However, once the social media giant has put the finishing touches on its desktop-capable group voice calling, you can expect to hear “What’s your Facebook name?” a bit more. It might even become the norm.

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Facebook releases enterprise messaging app

Oct 10, 2016 1:00:25 PM / by Frontline, LLC posted in 2016october10_socialmedia_a, enterprise communication, Facebook, facebook at work, Social Media

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Facebook is constantly working to improve communication between different parties. What started as a means to communicate socially is now used to improve communication at work, too, through Facebook at Work. After spending several years trying to find a way to turn FB into an enterprise solution, Facebook at Work will finally be launched today. The new service is meant to help workers communicate with their colleagues and share information. Let’s take a look at how.

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SMBs on Facebook: 6 tips

Aug 8, 2016 1:00:15 PM / by Frontline, LLC posted in 2016august8_socialmedia_a, Facebook, roi, small businesses, Social Media

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Facebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on the time you invest in it, 1.7 billion is too large a number to ignore. Here are our six tricks for making your page a worthwhile endeavor.

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