App virtualization is a term that gets thrown around by professionals quite often. Vendors say it’s a necessity for small business owners. But for a service that claims to make your life easier, it’s ironic that small business owners are left even more confused with what app virtualization actually is. So what exactly is it? How does it help your company? And what should you be aware of, if you do decide to get it? Here are some things that you need to know about app virtualization services.